Japanese beauty culture is based on the belief that beauty comes from within and emphasizes the importance of self-care and mindfulness. It incorporates natural ingredients, such as rice bran, green tea, and seaweed, and focuses on simplicity, effectiveness, and long-term results.

Beza is a Japanese health and beauty product retailer with over 20 years of experience selling Japanese products in Europe. We offer a curated selection of selected authentic Japanese beauty products, including skincare, makeup, haircare, and wellness items, that are carefully sourced directly from Japan and made available here for our customers.

We source all of the products directly from trusted and reputable Japanese manufacturers and suppliers.

However, we store the products at our own fulfillment center located in Europe and ship your orders from there, offering fast and reliable shipping to our customers while maintaining strict quality control standards.

Our commitment to offering our customers a unique and authentic Japanese beauty experience that is rooted in tradition and innovation. We carefully curate our selection of products to ensure that they are authentic and of highest quality.

Additionally, we source products directly from Japan and store them locally in our fullfilment centres. This way, we ensure that they are genuine and are able to offer the fastest delivery times of what otherwise would not be possible.

All products are shipped from our local fulfillment center and are usually shipped within 2 - 7 days. We provide tracking details for all orders and use reputable delivery companies only, for smoother process.